The online ad industry, and the publications that rely on it for revenue, are at a watershed point because ad blocking has diminished the impact ads have online.
The poor experience generated by online ads directly caused the runaway adoption of ad blocking tools.
How advertisers respond to ad blockers will shape their industry & the experience of online advertising in the future.
Using the Ad exchanges' programmatic plus innovative and creative ads will reduce the number of ad blocking.
Why Do Users Install Ad Blockers?
Which Ads Are Acceptable?